Designed specifically to unlock consumer data for emerging brands, SPINS TriLens Panel provides actionable consumer insights to strengthen your positioning with retail buyers.
Learn how SPINS TriLens makes consumer data accessible to brands of all sizes so they can understand shopper behavior down to the retailer level. This webinar will include a hands-on demo with Q&A to demonstrate how SPINS TriLens can help improve your sell story and set you apart in a competitive market.
In This Webinar, You’ll Learn:
Generated by AI
In today’s competitive retail landscape, emerging brands are constantly seeking ways to improve their strategies and strengthen their pitches to retailers. Recently, SPINS hosted a webinar focusing on the use of consumer panel data to aid in these efforts. The session was led by Caleb Morales, with insights provided by senior account executives Magda Dobrowski and Nick Todd.
Objective of the Webinar
The main aim of the webinar is to introduce emerging brands to SPINS’ TriLens Panel, highlighting how consumer panel data can be transformed into actionable insights. Such data plays a crucial role in enhancing strategic decision-making and improving retailer pitches.
Interactive Poll and Participant Insights
The webinar begins with a poll to assess participants’ familiarity with consumer panel data. Results indicate that most attendees are new to this concept, underscoring the importance of the session in educating them about the fundamentals and potential benefits.
Understanding SPINS’ Panel Offering
Caleb Morales discusses the traditional role of consumer panel data in understanding consumer behaviors and market trends. He presents SPINS’ TriLens Panel as a new approach designed to be more accessible and cost-effective, particularly for emerging brands. The liftoff package is highlighted for providing clear, detailed insights into buyer habits, shopping behaviors, and product attributes without the high costs often associated with such data tools.
Real-Life Applications and Case Studies
Real-world examples are used to demonstrate the practical applications of panel data. Magda Dobrowski shares how a granola bar brand utilizes leakage tree reports to understand trends and tailor its strategies. Nick Todd emphasizes the use of SPINS attribution in identifying emerging natural trends, critical for brand positioning. These examples illustrate how specific data insights can refine market strategies.
Demonstration of SPINS Reports
A significant part of the session features a demonstration of SPINS’ liftoff package. The demo covers key reports such as purchase dynamics, leakage trees, demographic insights, and the exclusive natural link report. This helps illustrate how brands can develop market strategies with data-driven insights to enhance retailer engagement.
Interactive Q&A Session
The presentation concludes with a lively Q&A session. Participants seek information on SPINS attributes, regional analysis, and brand-level data availability. It is clarified that detailed brand-level data comes with higher subscription tiers, but the liftoff package remains accessible and provides essential insights for emerging brands.
